Stupid Green

So, I'm an environmentalist, albeit one more of the Bjorn Lomborg variety. I've been trying to reduce my impact on the environment way before carbon footprint was a buzz phrase.

So today I'm going to inaugurate a theme about Stupid Green, what I call those who wind up wasting vastly more energy than they save while trying to maintain a "green" facade. Say something like shipping an "eco-friendly" car by air.

Today's winner: The Philadelphia Eagles football team, who, as part of their Go Green campaign, created an environmentally-themes swimsuit calendar featuring the cheerleading squad. Take a look at these pictures though, and once you're done oggling and whatever, uh, else you feel like doing, consider this.

All that is promised is pictures of ladies in suits using recycled or eco-friendly materials for their construction. Take a look at the beach in the background... that look anywhere close to Philly? It's Punta Cana, apparently. So for the purpose of a "Eco-Friendly" calendar, the team flew a whole bunch of people roughly 1,500 miles to a tropical location, transported them around for various shoots, put them up, and brought them back.

Now, I'm not belittling a swimsuit calendar in the slightest; just the fact that they're trying to label it as a "green" project. If part of the funds went to green programs, great, but they don't mention that on the calendar page. Riding the green wave...